Zuri Naturals is a UK based skincare brand focused on clean, effective products for dark skin tones. They needed a simple and conversion focused website where customers could browse products, understand ingredient benefits, read reviews and purchase easily. I designed a responsive landing page that highlights the brand story and improves the shopping experience. Role: Product Designer Timeline: 2 weeks Platform: Web Tools: Figma
- Zuri needed:
- Clear product presentation
- Ingredient transparency
- Simple checkout paths
- Visible customer reviews
- Increase product discovery
- Build trust through reviews and benefits
- Reduce friction during checkout
- Communicate brand identity with clarity
- Hero product highlights
- Category previews
- Ingredient benefits
- Customer reviews
- Clear pricing
- Simple add to cart actions
I used a calm and clean aesthetic that reflects skincare and wellness. Neutral surfaces keep the product images as the hero. Soft gradients guide attention to calls to action. Typography is elegant and readable to match the brand personality.
- Personalized product recommendations based on skin type
- User video testimonials
- Routine builder bundles
- Ingredient comparison cards
The Zuri Naturals landing page delivers a simple and trustworthy shopping experience for skincare buyers. By focusing on clarity, product education and reviews, the design supports faster decisions and increases customer confidence.